Pearls are so hot right now

New York City is packed with unique experiences, but every once in a while, something truly special comes along. Right now, that’s Pearl and The Beast, a low-key yet unexpectedly luxurious experience tucked away in SoHo at 22 Howard Street. It’s as casual as walking into your favorite boutique, but the moment you start, you realize—it’s so much more.

Here, you don’t just shop for jewelry. You create it. You handpick a freshwater mussel, harvest your own pearl, and then design a custom piece that’s as unique as you are. It’s hands-on, a little messy, and incredibly fun—and somehow, you walk away with something that feels like it belongs in a high-end jewelry case.

Casual, But with a Luxe Twist

The vibe at Pearl and The Beast is warm and inviting—no intimidating glass cases, no pressure, just an easygoing space where you can dive into the experience at your own pace. You’ll get to open your mussel and see what’s inside (trust us, it’s weirdly satisfying). Every pearl is different, so there’s a real sense of surprise. Once you have yours, the real fun begins—choosing how to turn it into a one-of-a-kind piece.

Whether you’re into simple, chic pendants, delicate rings, or bold statement pieces, the design team is there to help bring your vision to life. It’s an effortless blend of DIY and designer-level craftsmanship, where you’re involved in every step but still end up with something elevated and polished.

Why Everyone’s Talking About It

Pearl and The Beast has become one of those places people can’t stop recommending to their friends. It’s perfect for a date night, a birthday surprise, or just a fun way to treat yourself to something totally unique. Plus, there’s something special about knowing your jewelry has a story—one that started with you.

Right now, it still feels like an insider secret, but word is spreading fast. It won’t be long before getting a reservation is next to impossible, so if you want in, now’s the time.

Go Before Everyone Else Does

Pearl and The Beast is the perfect mix of laid-back and luxe, giving you a jewelry experience that feels fun, personal, and a little bit magical. Whether you’re looking for a meaningful keepsake or just an unforgettable experience, this is one of those rare NYC finds you’ll be talking about long after you leave.

📍 Pearl and The Beast | 22 Howard Street, SoHo

⏳ Reservations are open—but not for long. Ready to find your perfect pearl?